Who We Are

Thrive Labs

Thrive Labs is a boutique advisory firm that works with leaders, artists, startups, NGOs and corporations on vision, strategy and organizational culture.

We are building a network of thinkers and doers bound by the belief that every great product, service, brand or movement requires a vivid sense of purpose that infuses every level of the pursuit.

We design unique, disruptive spaces in which individuals and teams can step back from their daily routine; explore their own deepest motivations; investigate the world’s needs and opportunities; and revise their strategies or develop wholly new ones as a result.

We then work with clients to integrate those discoveries into their daily operations and lives: to budget their time, resources and energy in line with their strategy; and, for organizations, to build systems and culture that derive from, and ever replenish, their animating mission.

Basically, we help connect talent with purpose. We believe that when this happens, people – and their institutions and society – thrive.


Priya Parker is the founder of Thrive Labs. A conflict-resolution mediator by training, she has worked on peace processes in India, South Africa, Zambia and the Middle East, among other places. She is a co-founder of the Sustained Dialogue Campus Network, which works to improve inter-group relations at colleges and universities. She has also worked at the Dalai Lama’s Foundation for Universal Responsibility, PRS Legislative Research in India, the White House Office of Social Innovation and Civic Participation, and the Omidyar Network. A Phi Beta Kappa graduate of the University of Virginia, she holds dual master’s degrees in business from the Massachusetts Institute of Technology and in government from the Harvard Kennedy School. She writes and speaks regularly about individual, organizational and societal change.